Mastering the Hype Cycle

Mastering the Hype Cycle

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It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This qnext big thingq promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in. It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term. Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction. The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.the airline greets first-class passengers as they arrive in their car, provides porter service for their luggage, and ... One of the examples Prahalad and Hamel suggested was Honda, whose core competence of combustion engine design enabled it to develop a variety of quality products, from lawn mowers and snowblowers to trucks and automobiles, all based around the companya#39;s core competence.

Title:Mastering the Hype Cycle
Author: Jackie Fenn, Mark Raskino
Publisher:Harvard Business Press - 2013-12-30

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